Norðurslóð, 101 Reykjavík, Iceland
2WO+1NE=2 is an ethical designer brand based in Athens, Greece, founded in 2017, by Stella Panagopoulou and Valisia Gotsi.
Through a synthesis of MINIMALISM and DECONSTRUCTIVISM, espousing the principle of ENVIRONMENTAL CONSCIOUSNESS, 2WO+1NE=2 aims to sound out the cultural fluidity of an increasingly nomadic generation.
Focused on creating SUSTAINABLE & TAILORED READY-TO-WEAR and not a trend-follower, 2WO+1NE=2 creates long-lasting garments or even reconstructs its over-worn garments, in local production, using exclusively French and Bound seams and natural fibers, so as to contribute to the longevity of the garment.
Based on the design project of NOMADISM, each collection is inspired and dedicated to a different city across the globe, drawing elements from its art scene, architecture, cinema, music and people. The brand converts the beauty and uniqueness of each place into its edgy collections, by incorporating their CRAFTSMANSHIP techniques and AESTHETIC concept. The crystallization of notions, essences and shapes of each given place, are worked into the garments themselves.
2WO+1NE=2 strives for a perpetual battle with conservatism and conventionality, envisaging clothes not as strictly functional everyday items but as MULTIDIMENSIONAL STRUCTURES, maintaining at the same time fashion’s allure and scrutinizing urge.